Point of View Taken.

Here’s what’s happening, and
what at least one of us thinks about it.


Recent Press:


Graham Spector Graham Spector

Is TikTok Choosing What Goes Viral?

While TikTok faces unprecedented challenges and growth at the same time, the app is doubling down on both fronts: taking charge of what becomes popular and what becomes banned…

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Linda Johnson Linda Johnson

The Covid Shift

As the founder and CEO of SOCIALDEVIANT, a creative and content agency living right in the marketing middle of this pandemic, here's what I see…

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Linda Johnson Linda Johnson

Deviants Brand the City

the world's kindest company, this year we set out to make this Random Acts of Kindness week (or RAK week) the best one yet!

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Guest User Guest User

SOCIALDEVIANT’s Commitment to Diversity

2020 will forever be remembered as a year that historically shook the world in multiple ways. Following the racial justice uprisings after the killings of George Floyd, Ahmaud Arbery, and Breonna Taylor, we were reminded again just how far our country has to go.

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Graham Spector Graham Spector

Dolly Parton, TikTok, and Identity Verification

This election is not only a crucial turning point for our democracy, but a colossal opportunity for the younger generation of the United States to make their voiced heard like never before. With that in mind, SOCIALDEVIANT saw an opportunity to showcase our creativity, but to also empower first time voters.

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Graham Spector Graham Spector

An Ode to Facebook's 20% Rule

2020 has been a turbulent year to say the least. Just like every other aspect of life, digital marketing has been going through more changes than ever before in an effort to keep up.

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Graham Spector Graham Spector

NFTs: A DEVIANT Trend

Whether it's artwork, sports memorabilia, or even music, there’s a new way for collectors to get their hands on one of a kind items.

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Linda Johnson Linda Johnson

Welcome to the World of Safer Shoot Protocols

You may be new to COVID-compliant production, but we’ve perfected the process over the past 6 months. Part of that was due to 7 shoots, and part of that was due to the official COVID Compliance Officer training from Health Education Services.

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Morgan Myles Morgan Myles

Using Micro-Influencers to Drive Cultural Relevance in 2022

How many ads would you say you've come across just today? No, seriously take a guess! According to Forbes, the average American is estimated to see around anywhere from 4,000 to 10,000 ads each day. Just think, if you watch one Youtube video, you'll see at least two ads.

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Graham Spector Graham Spector

What You Need to Know About Social Live Shopping

If there’s been one intersection of trends that dominated social in 2021, it’s the cosmic rise of both social commerce and the resurgence of live streaming. Both saw a tremendous increase in use by both users and brands alike during the early stages of COVID as a result of quarantine mandates, and it seems as though their individual popularity is here to stay.

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Graham Spector Graham Spector

The Updates TikTok Advertisers Are Waiting For

Recently, we at SOCIALDEVIANT teamed with Digiday to dig into some of the biggest challenges facing the fastest growing app of the year, and every creative’s favorite new toy: TikTok.

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