m health fairview
the story
M Health Fairview, the medical system connected to the University of Minnesota, has a solid reputation as a world-leading research institution. What they needed was for people to see the level of human care they put into living cancer patients throughout their network of hospitals and clinics.
Our solve? “The Care for Cancer,” a broadcast, digital, and social integrated campaign for which we tapped into the emotions of real cancer doctors, nurses, and support staff… and drove home the message that “We don’t just treat cancer, we treat you.”
the output
Brand Definition
Creative Concepting
Video Production
Broadcast Commercials
Digital Ads
Social Ads
This is our 30-second anthemic broadcast spot.
For paid Facebook ads and display ads, we conducted in-depth and intense interviews with 15 oncologists and their support staff, so our copy would ring with absolute truth and candor.
