Contentathon
the story
With attention spans getting shorter and shorter, and social content needing to draw people in almost instantly, we had an idea. Could we create super-short content, super-quick that would still communicate an on-brand message?
The short answer? Yes.
We took over our new content studio, All Oars, for one jam-packed day to create social content for some of our favorite neighborhood businesses.
Kickoff to Content
The day started with 7 back-to-back briefings from our account team, all under 3 seconds so they had to be simple: who’s the client, what’s their deal, what are we making.
From there, we broke the record* for world’s fastest brainstorm and got straight into production. It was all hands on deck from start to finish.
*at least it felt like it.
Wasn’t That… Chaotic?
It was, thank you for asking.
We captured the whirlwind behind the scenes
and shared in real time on Instagram Stories.
See for yourself…
The Day in Numbers
8 hours
7 clients
2 video shoots
4 photoshoots
2 animation series
7 supply runs
4 finger puppets
21 pieces of content