allegiant airlines

the story

Allegiant isn’t for business trips, it’s for fun trips. The kind of getaways you book last minute, on a flyer, with your besties. The category is obviously price sensitive, but more than that, this is an airline that puts their mouth where your money is… not just saving you with more money for fun travel activities, but also curating and connecting you with concert, sporting, and a ton of other events.

Enter a huge volume of work around giving flyers a way to “go nonstop...” including a campaign inspiring students to enjoy “spring break,” NOT “spring broke.”

the output

Brand Definition

Creative Concepting

Video Production

Influencer Partnership

Social Ads