In the ever-evolving world of social media, our favorite platforms are constantly making updates. Here are the Top 5 headlines that caught our eye this week.
Some key insights:
- As you might expect, size does matter – influencers with a million followers charge around 5.5x more than those with 100k followers
- But engagement should be a key consideration in combination with reach – influence.co’s data shows that accounts with less than 2K followers averaged a 10.7% engagement rate, while those with 1M followers averaged 1.5%
- Influencers in the United Arab Emirates charge the most at $274/sponsored post
What it means for you: If you’re thinking of becoming an influencer, you can see what kind of bank you can be making.
What it means for brands: This will help brands level-set when developing an influencer campaign and allocate budget appropriately.
“33% of shoppers have done at least some grocery shopping online this year, up from just 8% last year, and 30% of shoppers did all or most of their shopping for household appliances online, according to data cited in the infographic. Though 62% of consumers prefer to research electronics and computers online, only 43% are comfortable making that purchase online as well, according to the data. Across all industries, those who do purchase online are significantly more likely to do so on a desktop than a mobile device.”
What it means for you: You can check this out to see if how you shop is the same as the majority of people.
What it means for brands: This will help brands benchmark within their industry and potentially pivot strategy to meet their buyers where they are and integrate into their existing behaviors.
“In the “Compose” window that pops up when you prepare to write a post, there’s now a new option that lets you search for and add your representatives’ information to your post.”
What it means for you: You have another way to make your voice heard.
What it means for brands: It’s always good for brands to keep their finger on the pulse of their customers, and this can be used as more of a listening tool if there is important legislation on the table that will affect your business.
“Placed will help Snap scale its measurement systems like Snap To Store so advertisers can chart how online Snapchat ads translate into offline return on investment. Placed has built an audience of users that it can ask directly about their recent locations and store visits. It combines this with third-party data to be able to determine what percentage of a sample of an ad’s viewers actually were inspired to visit a brick-and-mortar business. It then can extrapolate to estimate the brand lift and return on investment for an ad campaign.”
What it means for you: The ads in your feed will become more relevant to you.
What it means for brands: Brands are getting closer to being able to tie online behavior to offline purchase, which is always a good thing for measuring our tactics against business goals.
“The Stories ads, which appear between Stories as users swipe through, can include a single vertical photo or a vertical video of up to 15 seconds in length. At the bottom of the screen, there’ll be a prompt for users to take immediate action.”
What it means for you: You’ll start to see new formats in your feed and will be able to click straight through from a story rather than having to go to the brands page and click on the link in their bio.
What it means for brands: Brands now have another ad format to play with, one that tells a story and contains a call to action.