In the ever-evolving world of social media, our favorite platforms are constantly making updates. Here are the Top 5 headlines that caught our eye this week.
- Active Admins
- Adding Posts and Check-Ins to Albums
- Total Saves
- ‘Community’ Tab
- Facebook Learning
What it means for you: If you’re a fan of online learning platforms, you may soon be able to access courses on Facebook from educational institutions that choose to host MOOCs. You might also be able to see if the admin is online when you send a private message to a business page.
What it means for brands: If you’re publishing content, you’ll be able to see not only likes, comments, and shares, but also saves as an added metric to measure engagement with your audience. Facebook may also be shifting terminology from “likes” to “community” to indicate the number of people who have actively chosen to view content from your page.
“And while it’s an interesting ad offering in itself – again, enabling brands to connect Instagram users direct to their Messenger bots (something not available within Instagram messaging), boosting bot exposure – it also marks the latest effort from Facebook to further integrate their main social apps.”
What it means for you: You can now contact and interact with brands from Instagram. Bots will be able to answer quick questions or direct you to a person who can answer tougher questions, eliminating wait time.
What it means for brands: Both your Facebook and Instagram pages can direct people to one source for customer service questions and decrease response time, ensuring your customers are being helped more quickly.
“Twitter will now allow you to review Direct Messages received from people who you don’t follow before responding to them in a consolidated inbox, adopting a feature that Facebook has long used for its own messaging feature and app. The new DM review inbox function works for anyone who’s turned on the setting that allows receipt of messages from people they don’t follow, and will let you choose to either “Delete” or “Accept” inbound messages.”
What it means for you: People you don’t follow will be able to contact you via Direct Message, but you still have control over the messages you receive them or not.
What it means for brands: Reaching out via Direct Message on Twitter no longer requires the person to be following you back, however, brands should use this feature sparingly to avoid being perceived as spam.
“Real-world customer email addresses or loyalty plan information can be woven with Google data from services such as AdWords to provide a “complete view” of marketing performance, according to the company.”
What it means for you: The ads you see will now be more relevant to you.
What it means for brands: Brands will now be able to see multiple touch points in the customer journey to have a more holistic view of how they search and when they convert.
What it means for you: Think of this as your “How to Be Cool” handbook
What it means for brands: Brands can’t approach teens in all the old ways. If you’re marketing to teens, don’t be lame and serve up the same content you would send their mom. *eye roll*