In the ever-evolving world of social media, our favorite platforms are constantly making updates. Here are the top headlines that caught our eye this week.
“Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Facebook and Google.”
What it means for you: You’ll start seeing more videos in your feed. Great for learning new recipes, makeup or hair styles, or DIY techniques.
What it means for brands: Brands now have another opportunity to show their products in action and what problem it solves.
“Next time you’re out at a restaurant and you find something that you thought was delicious at the first bite, Pinterest is now going to give you a way to take a quick photo of that dish through its Lens feature and find recipes related to it.”
What it means for you: You won’t have to type in the name of the dish or guess at what that secret ingredient is anymore. Just snap a pic and related recipes will show up in your feed.
What it means for brands: This is another opportunity for content creation for food brands and makes them even more searchable.
“The company is updating its Apple TV app with a couple of new features, including support for Periscope’s Global Map and the ability to watch live 360 degree videos.”
What it means for you: Can’t afford a trip to New Zealand? No problem, just search a location on a map and see what’s going on there in real time.
What it means for brands: Brands that are thinking outside the store shelves and more about experiential activations will have a greater opportunity to be seen.
“The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging – including interactions with chatbots. For example, one brand is running a bot that can help you with a cocktail recommendation after you provide answers to questions about occasion or flavor. These interactions get started via a promoted “Direct Message Card,” as the new, customizable card for businesses is called.”
What it means for you: This is a fun new way to interact with cool brands on Twitter on your time.
What it means for brands: There is a lot of opportunity here to create a cool and unique experience for customers by giving them the interaction they crave without having to have multiple people on staff all the time dedicated to answering every DM.
“Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location Stories from nearby places (but not Hashtag Stories) will also appear featured in the Explore tab.”
What it means for you: Find people in a location you’re interested in or who share an interest in the same topic as you and see their stories.
What it means for brands: Being thoughtful and strategic about these features can get your content in front of relevant people, but don’t go crazy. The idea is to be delightful, not disruptive.
“Snapchat is adding the ability to create custom stories limited to specific friends, or to direct contacts and their friends within a geofenced area. These new custom stories otherwise operate just like regular Snapchat Stories, but will disappear entirely if no one within the group adds any updates for 24 hours.”
What it means for you: You and your besties can create one story together about your awesome road trip or night out.
What it means for brands: You can now invite a group of influencers or brand ambassadors to help craft a story rather than giving them the password to your account and doing a standard takeover one at a time.
“When you’re watching a stream, you can either comment within the public thread, or you can start your own chat with friends. And importantly for Facebook, you can also bring other friends into the live-stream.
The second addition is the ability to bring in guests on your live streams. To invite a guest to your broadcast, you select your desired guest from your Live viewers list, or tap on a comment from the viewer you want to add. The viewer will then have the option to join the broadcast or decline.”
What it means for you: Now you can create a live stream with multiple people in multiple locations.
What it means for brands: This is a great opportunity to invite thought leaders into your live-stream or let people pop in to ask questions.