WELCOME TO THE PLATFORMS & PARTNERS UPDATE!
The brain-trust at SOCIALDEVIANT meets regularly to discuss the latest technological, cultural and platform updates that are impacting our work, our audience and our clients. Below is a quick summary of the news we think you need to know.
In the ever-evolving world of social media, our favorite platforms are constantly making updates.
Here are the Top 5 headlines that caught our eye this week.
Facebook slideshow ads rolled out as a solution for advertisers who don’t have video production capabilities or budgets or who are trying to reach users with slow Internet connections. Now, advertisers can add text and music, create a slideshow on an Android mobile device, use images from Facebook’s stock library, and turn an existing video into a slideshow ad.
What it means for you: You’ll be able to see content from pages you follow even if you have a bad internet connection.
What it means for your brand: This is great for small businesses. With the popularity of video, this is a great way to create a similar experience without the production crew. Even if you can make a video, this option is worth considering if you plan to target people using mobile devices in rural areas or concentrated in a geotargeted area such as an outdoor festival where bandwidth is low. It might be worth testing a slideshow alongside your video.
It’s now possible to zoom in on Instagram! Most people have probably tried to do it at least once, so it’s an obvious upgrade for Instagram.
What it means for you: You’ve probably tried to zoom in on an Instagram photo before even though you knew it didn’t do that. Never fear, now you can get a closer look!
What it means for your brand: Several brands have already jumped on this feature. It opens up cool opportunities to get more creative with your photos, either by hiding things in your image or encouraging users to get a closer look at an interesting or unique detail of your product.
Facebook has made Offers more accessible, easier to redeem, and more customizable.
What it means for you: No more having to dig through your email to find that offer you claimed on Facebook! They’ll now all be in one easy place in your Facebook account, or you can go to the brand’s page directly to see it. You’ll also get a reminder to redeem it before it expires.
What it means for your brand: Attributing online offers to in-store purchases just got easier. You can customize the ads, including being able to utilize carousel ads, to promote your offer. You’ll still need a scanner at your POS that can scan a mobile device if you want to use that feature for full tracking, but the data will be a great way to build your customer profile.
Pinterest is upping its ad game, and ecommerce just got a whole lot more fun!
What it means for you: Your Pinterest feed will be more customized and relevant to your personal style, and if you forgot to save a pin, there is a good chance you’ll see it again. Your vision board just got way better!
What it means for your brand: Not only can you retarget people that have interacted with your pins and been on your website, you can also target an “actalike” audience. Whether you want to target fitness enthusiasts, wedding planners, DIYers, travelers, or fashionistas, you can find people who have similar style and aspirations as your current fans.
22 levels to beat, with each level representing one of the 22 Grand Slam singles titles Williams has won in her career, just in time for the U.S. Women’s Finals!
What it means for you: Channel your inner Serena Williams and get your game on! Whether you need something to pass the time while you wait in line or during your commute, Gatorade and ESPN have you covered.
What it means for your brand: Time to up your game(ification)! Interactive content is where it’s at. As more and more people use ad blockers or recognize and scroll right past your ads, holding today’s consumers’ attention requires marketers to get creative with the experience they offer. Match point!