WELCOME TO THE PLATFORMS & PARTNERS UPDATE!
The brain-trust at SOCIALDEVIANT meets regularly to discuss the latest technological, cultural and platform updates that are impacting our work, our audience and our clients. Below is a quick summary of the news we think you need to know.
In the ever-evolving world of social media, our favorite platforms are constantly making updates.
Here are the Top 5 headlines that caught our eye this week.
Whether you want to order a pizza with emoji or ask POTUS a question, there’s a bot for that. With more and more brands jumping into this space, Facebook has begun putting parameters around how the technology can be used. This will hopefully prevent spam and other unwanted correspondence while still allowing brands to interact in a timely manner with interested participants.
What it means for you: You’ll likely get an immediate response if you message a brand using a bot, which is great for FAQs. You’ll also be able to subscribe to get updates on news from the brand.
What it means for brands: You’ll be able to connect with customers in a new way. Many common questions can be answered with a bot and you’ll find your most engaged fans when they subscribe.
We predict that a lot of changes are coming to Pinterest in the near future. This is just the start. According to Pinterest, “While other platforms primarily offer video views, we’ve coupled Promoted Video with featured Pins below the video. Now the 67% of people who say videos on Pinterest inspire them to take action can experience your brand and then simply click below to do more with your products and services.”
What it means for you: You’ll be able to watch a video of that recipe or DIY project you’ve been wanting to try. And you can curate the videos on your boards in one easy place without having to click away to another site.
What it means for brands: Customers will be able to save your videos rather than just watching them and scrolling past, and you’ll have another way to see which videos are the most helpful and engaging by not only looking at views, but also at how many people pinned your content.
Instagram will start curating photos and stories from events and showing them to people that might be interested.
What it means for you: The cure for your FOMO! Now you can see what’s happening at that game or concert you couldn’t score tickets to. Or you could humblebrag a bit if you are there…
What it means for your brand: So many possibilities here! Whether you want to produce hyper-local content, be a part of a culturally relevant moment, or target a specific demographic, this is a great tool to customize your content and participate. As we move around from the “spray and pray” method of advertising, tools like this help us to let context drive and to move from being a publisher to a participant.
This will be rolling out in the coming months. Highlight features include the ability to add a contact button and for users to get directions to your location, insights and data on your followers, and the ability to promote posts directly within the app.
What it means for you: You’ll be able to contact a brand or get directions to a location with one click.
What it means for your brand: You’ll have more data on your customers, promote posts directly within the platform, and add more information to your bio to help your customers contact you more easily.
Now brands can make branded stickers for Twitter users to add to their photos. Twitter is jumping on the trend of users wanting to personalize their content. This will work best for brands with a passionate and loyal following.
What it means for you: You can add stickers to the photos you post on Twitter. From funny hats and accessories to your favorite emoji, you can add flair to your photos.
What it means for brands: Best use of this will be to activate around relevant events or larger campaigns by creating stickers that your fans will want to share.