In the ever-evolving world of social media, our favorite platforms are constantly making updates.
Here are the Top 5 headlines that caught our eye this week.
- “Contextual stickers allow users to add the time, weather and location to their posts, in multiple styles.”
- “Instagram is also helping users ring in the holiday season with a selection of themed stickers including a candy cane brush.”
- “Users now have the ability to add multiple text fields to photos and videos, setting each to align left, center or right.”
- “The new hands-free mode for videos allows users to tap to start their videos without being required to press and hold the button.”
What it means for you: More fun to be had on Instagram when customizing your photos!
What it means for brands: Just as brands can create custom-filters on Snapchat, it will likely become an option on Instagram soon as well.
- Groups – “Allowing up to 16 people to chat together.”
- Shazam Capability – “Hold down on the app’s camera to identify a song playing in the vicinity.”
- Scissors – “Cut out part of a message and turn it into a custom sticker.”
- Paintbrush – “Snaps can be dressed up like never before with color and general artistic zeal.”
What it means for you: Let your creativity shine! With more customization options, Snapchat is staying one step of other platforms that are quickly adopting its other feature (see above).
What it means for brands: With more options comes more things to play with to bring your brand story to life. There is also potential to utilize the Shazam feature as a second screen engagement tool during live events or to pair with your other ads.
Facebook encourages text statuses with new colored backgrounds
“The feature lets users select a color that appears behind their text status in place of the normally-white background. Several of the color options offer an Instagram logo-style color gradient, which make them more stylish and modern than boring flat colors.”
What it means for you: Got something important to say? Say it with flair! Adding color to your statuses will make it stand out. Your feed may also soon look like a rainbow.
What it means for brands: This isn’t a feature for brands yet, but if brands do get access to it, it could offer up some creative options to further “brand” text updates with brand colors.
Facebook Introduces Audio-Only Facebook Live Broadcasts
“We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.”
What it means for you: Not camera ready? No problem. You can go live without video. If you’re thinking of getting into podcasting, this is your chance you test the waters.
What it means for brands: This could be great for brands trying to establish thought leadership and to experiment with a podcast-like format through interviews with employees or influencers. Publicly traded companies could use it to broadcast earnings calls.
Twitter Testing Push Notifications for Breaking News Events
“Twitter has been experimenting with push notifications for breaking news events that bring users to related Moments.”
What it means for you: You’ll be more informed on what’s going on in the world.
What it means for brands: Being in the know is always a good thing for businesses. Avoid embarrassing snafus with scheduled posts. When relevant (and only when relevant) contribute to the conversation, notice trends, and use the cultural current to inform your decisions.