In the ever-evolving world of social media, our favorite platforms are constantly making updates.
Here are the Top 5 headlines that caught our eye this week.
“To be sure, devices are already listening to us, and that listening provides us with vast amounts of data on human conversations, interests and preferences. Data from the Echo and devices like it will be able to tell us about what movies people want to see, music they want to hear and products they want to buy.”
What it means for you: You’ll start seeing more personalized ads, and not just based on things you’ve actively searched. You may see an ad for a product you discussed with a friend in your kitchen.
What it means for brands: Not only do brands have deeper data to target people and make their ads more relevant, but this could have SEO implications. People type search terms differently than they ask a verbal question and brands will need to consider those differences when choosing keyword phrases. For example, one might type “pet adoption Chicago”, but they may verbally ask, “Where can I adopt a pet in Chicago?”
“2017 is the year for charitable tourism. Airbnb is jumping on the bandwagon by offering “social impact experiences”. As part of its Experiences initiative, nonprofits can now receive a 100% profit when they host guests for various activities, ranging from $150 to $250.”
What it means for you: Now you can give back while you travel! Get to know an organization that you’re interested in, and get a unique experience in a new city.
What it means for brands: This is a great opportunity for non-profit organizations to spread the good work they’re doing a new audience, earn money, and get some extra volunteer hands on deck.
“Deep linking enables Snapchat users to swipe up and tap a link, which will bring them to a specific place within another application, such as a playlist in a music app or a product page in an e-commerce app. And web auto-fill enables users to complete lead-generation forms and opt to automatically use the personal information contained within when that information is required to sign up for products or services, sparing them the difficulty of repeatedly entering their details on smartphones.”
What it means for you: You’ll be able to interact with brands easier. In the past, there were several steps involved, and this will likely streamline your experience.
What it means for brands: The possibilities to create more interactive experiences with a highly engaged audience while being able to measure acquisition is finally becoming a reality for brands on Snapchat.
“Facebook is reportedly readying a mid-roll ad format, which will give brands the opportunity to reach video viewers, midstream. Shortly, select viewers should start seeing ads about 20 seconds into videos they find on Facebook.”
What it means for you: You video viewing experience will be interrupted with ads.
What it means for brands: Video views to 100% may be more likely as users stick around to finish watching the video you are advertising during.
“As of February 15th, 2017, Facebook is disabling the conversion tracking pixel, at which point it’ll be removed from all advertising tools.”
What it means for you: Not much.
What it means for brands: Instead of installing two pixels (a custom audience pixel and a conversion pixel), brands will only need to install one pixel that does it all.