Written while eating tacos.
In the ever-evolving world of social media, our favorite platforms are constantly making updates. Here are the top headlines that caught our eye this week.
“Bloomberg and Twitter are partnering to create a 24-hour streaming service of global financial news exclusive to the social media platform, aimed to launch this fall.”
“Moments ads will appear as ‘full-screen Vertical Video’ interstitials within Moments, much like Snapchat and Instagram Stories ad content.”
What it means for you: Your Twitter feed will be more video focused, and it will become the place you go to not just talk about live events, but to also watch them.
What it means for brands: Twitter is jumping into video streaming with both feet. Brands have the opportunity to advertise during relevant live events or potentially create their own programing to air on Twitter.
“Facebook is sidestepping the app stores by now allowing everyone to play no-download HTML5 “Instant Games” inside of Facebook Messenger.”
What it means for you: You’ll be able to challenge Facebook friends to a game without having to download an individual app for each game.
What it means for brands: Facebook continues to create an environment that keeps user within their platform. Brands can create fun games for people to play and there will likely be opportunities to advertise within games.
“Facebook has taken the lead on this, with options like ‘Conversion Lift’, which enables businesses to upload their point of sale data for comparison with Facebook records (Facebook can cross-check your in-store customers’ e-mails, for example, and tell if they saw your Facebook ads). Facebook’s also sought to make a more direct connection between in-store purchases and Facebook activity with tools like ‘Offers’, which enables brands to connect deals offered on their Facebook Page to a barcode that can be scanned in at the purchase point, directly linking their on and offline efforts.”
What it means for you: You will likely start seeing offers for nearby businesses in your news feed. It will be a neat way to discover something new or get a discount at your favorite local businesses.
What it means for brands: Facebook is answering the question every brick and mortar business has asked, “Likes are great, but how do I know the effort I’m putting into creating content is working?” Brands can tie online efforts with in-store sales, giving them a better idea of what’s working and what’s not within their marketing mix. An opportunity to show ROI is always welcome.
“Once you tap on one of these topics, you’re given the option to follow that subject, with a listing of all the sources that Facebook is using to bring you relevant information on the theme. It’s unclear whether you have the option to edit this list, or if it’s only to show you which sources you’ll be following if you choose to click on ‘Follow Topic’.”
What it means for you: You’ll be able to get information about a variety of topics from a variety of sources. It’s a good step toward following a topic instead of just a source and to get different points of view.
What it means for brands: Facebook is trying to create a more balanced, unbiased feed address growing concerns over “news bubbles”, but they’re also building in specific targeting opportunities. Brands have the opportunity to create a blog of ongoing thought leadership and end up in the feeds of people that interested in a particular product. Or brands can advertise within existing publishers and target by a specific topic.
“Snap Inc…is launching its new self-serve ad manager for buying video Snap Ads. There’s also the new Snapchat Mobile Dashboard for tracking campaigns from your phone, and the Business Manager site for configuring the roles and permissions of team members.”
What it means for you: You’ll start seeing ads from smaller brands and businesses.
What is means for brands: Snapchat is scaling their advertising efforts. Brands no longer need a massive budget and a Snapchat representative to create ads. Metrics are also about to become way more accessible.