In the ever-evolving world of social media, our favorite platforms are constantly making updates.
Here are the top headlines that caught our eye this week.
“Spotify has taken a tip from Snapchat with its new feature for sharing music via scannable images. The new Spotify Codes feature creates a unique barcode and album cover image for every song, album, artist, and playlist. Scan these Spotify Codes with the new camera in the Spotify app’s search bar to instantly play that music.”
What it means for you: Sharing music with friends just got easier. You can save album covers to your camera roll to share with people later. You also don’t need to type in the search bar if you see an album cover with a QR code. Simply scan and Spotify will open it for you.
What it means for brands: Brands that are using playlists as part of their marketing mix can have another easy way to share that content.
Pinterest has added to the functionality of Lens – you no longer need to focus on a single object, you can take a shot of an entire room and find related Pin matches.
“Lens now speaks QR! Just point it at one of those squiggly-maze squares to instantly jump to whatever website or Pinterest board it’s linked to—you don’t even need to tap.”
Interestingly though, Pinterest isn’t creating its own QR code variation, as Snapchat and Facebook have done. Instead, Pinterest Lens will be able to scan any standard QR code which links to a web page when scanned.
What it means for you: Adding things to your inspiration boards just got easier. No more guessing which search terms are going to give you the best results.
What it means for brands: Straight from Pinterest: “If you already use QR codes as part of your strategy, consider driving them to your Pinterest board, account or website to inspire your audience with ideas from your brand.”
Original Content & Subscription Models
“YouTube is doubling down on original content in a plan to ambitiously expand its programming and attract audiences and advertisers. The company is set to produce six original series for its free site and is also ramping up content investments for its subscription service YouTube Red.”
“There are rumors Facebook TV is going to be launching as early as mid-June. This strategy is consistent with what’s been seen of late across the rest of the digital media ecosystem. Netflix, Amazon, Hulu, Snapchat and now Facebook — everyone is getting into original video programming.”
What it means for you: More à la carte subscription options to add to your list.
What it means for brands: Original content and subscription models are a growing consideration when it comes to reaching your target audience.
Limitless Snaps which enable users to remove the 10 second max viewing time limit – as explained by Snapchat: “We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual.”
What it means for you: Snapchat just gave you more things to play with in its platform. And your content can be a bit less ephemeral and last longer if you want it to.
What it means for brands: More creative freedom, longer lasting messages.
Retargeting – You can now advertise to individuals who visit your website right on LinkedIn.
Account Targeting – If you have a product or service that you want to target to specific companies, LinkedIn’s definitely worth exploring now that Account Targeting is setup.
Contact Targeting – Have a CSV of contacts you’d like to target? You can now upload it directly to LinkedIn (or connect through services like Marketo and Oracle Eloqua) and begin running a direct marketing campaign to users associated with the information you provide.
What it means for you: The ads you see on LinkedIn will likely be more relevant and from companies and products you need to do your job better or advance your career.
What it means for brands: B2B marketers rejoice. Your email database and website just got more useful for moving people through the sales funnel and converting leads.