In the ever-evolving world of social media, our favorite platforms are constantly making updates. Here are the top headlines that caught our eye this week.
This week we’re starting to think about how digital assets can cross over into the physical world.
“If you’ve already been saving posts, you can now go back and create a collection with those saves. To do so, you’ll tap in the “plus” icon in the top right corner of the screen, name the new collection, and then select the saved posts you’d like to add – similar to organizing photos into an album on your phone.”
What it means for you: You can organize the images you like into themed collections for inspiration.
What it means for brands: “Saves” are a deeper form of engagement with your content that likely indicates purchase intent. Pay close attention to what images drive the most action.
The new platform incorporates two creative tools – Frame Studio and AR studio.
“Frame Studio is a web-based tool which enables anyone with a profile or Page to design frames for use on profile pictures or in the new Facebook camera. Frames that are made in Frame Studio will appear in the cameras of your friends or Page fans. It will also feature the creator’s name alongside the effect in the camera as well as in the final posts in News Feed.”
“AR Studio enables artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion, interactions during Live broadcasts, or third-party data. Approved effects made with AR Studio will be available in the new Facebook camera for use with photos, videos or Live broadcasts. AR Studio is built to enable you to code against the real world; to create experiences that are responsive to the environment around you.”
“Within Spaces, you can invite Facebook friends to join you – it’s likely that not too many people will have a heap of friends that are able to utilize VR at this stage, but for those that can, you can use the Spaces interface to invite them. Within Spaces you can draw in the air and interact with each other’s creations, while you can also access VR and 360 videos to “virtually transport you to new places”.”
What it means for you: You now have more ways to create content and interact with your physical and digital environment.
What it means for brands: The lines are blurring between the digital and physical. Brands have the opportunity to create clever and memorable experience to make the two work together and deepen engagement and interaction with customers.
“It should come as no surprise that consumers are watching more video on their mobile devices than ever. What you may not know is that video impressions on Twitter grew significantly from Q3 to Q4 2016 as Twitter is fast becoming the place for people to tune in and watch what’s happening.”
What it means for you: You’ll start seeing ads in the middle of the videos you watch on Twitter.
What it means for brands: With the right targeting, brands can reach relevant, engaged audiences.
“This week, Snapchat has launched its ‘new’ World Lenses, three dimensional objects which can overlay on your videos which shift and move in response to your actions. In some ways, it’s similar to the 3D stickers which Snapchat released last April, but a more advanced version – those stickers remained flat, whereas the new World Lenses will scale and move as you do.”
What it means for you: You have more fun ways to create dynamic content.
What it means for brands: Brands can use branded World Lenses as a digital asset to enhance a physical location and create a fully immersive experience.
“Google has added a new shopping feature in Image Search called “style ideas” that shows users perusing fashion merchandise what specific items look like paired with others.”
What it means for you: Online shopping is getting way more fun. You’ll be able to see the product in several different settings to help you visualize how it could work for you.
What it means for brands: Brands can create dynamic buying experiences, tap into influencers and create a narrative for products in interesting ways.
“Voice commerce is starting to catch on, with 9% of voice users having used spoken commands to make a purchase, according to a new study.”
What it means for you: Got your hands full? No problem, just tell your voice assistant what you need. No clicking, scrolling, or browsing necessary. Just a fast, easy purchase.
What it means for brands: Brands will need to focus SEO efforts both on how people type and how people speak.