It seems that all of the platforms are in a race for dominance. As they continue to borrow functionality from each other, it’s all going to come down to user experience and who can do it best. Here are five headlines that caught our eye this week.
“To give you a quick and easy way to enhance and crop your existing photos – yes, even a selfie or group photo – we’ve added photo editing in our mobile app. There are now six photo filters available, and you can also crop and edit the brightness, contrast, saturation and vignette of your LinkedIn profile photo.”
What it means for you: First impressions are important, and your photo can help or hurt your chances with a potential employer or customer. Having the ability to easily edit an existing photo if you don’t have a professional photographer take your photo can enhance your chances of landing your next gig.
What it means for brands: Your employees represent your company. Having tools to enhance their profile will reflect well on your company as well.
“This latest addition has just popped up on the “More” menu in Facebook’s mobile app, and offers a simple way for users to find and connect with their government representatives on a local, state and federal level.”
What it means for you: You now have a quick and easy way to figure out who your political representatives are and to contact them if you want your voice to be heard.
What it means for brands: While this doesn’t mean much for brands, stakeholders in your company can reach out to their representatives to weigh in on policies that might affect your business.
“The social network will now start prioritizing reactions over “likes” when ranking your News Feed.”
What it means for you: Passion counts. You’re more likely to see content in your feed that has invoked a more passionate emotional response.
What it means for brands: Great storytelling and emotional connection with your audience will be rewarded. No more putting out content as “filler”. Purpose and relevance matter.
“Next week Facebook is expected to announce more plans for turning Messenger, one of its messaging services, into a portal through which people can fulfill tasks, like ordering taxis and communicating with businesses. Mr. Zuckerberg is hoping that Facebook will be an even bigger part of the mobile ecosystem in the future. Being both useful and addictive could win Facebook even more friends.”
What it means for you: Facebook is about to become more of a one-stop-shop for you. It’s about to become so much more than a way to stay in touch with friends and read the latest headline. It’s about to serve a more functional purpose.
What it means for brands: Brands will need to ensure that they’re keeping up with the technology and offering their fans meaningful ways to buy your products or services and connect with you. Targeting will also get more and more specific as people start to use Facebook in their day-to-day transactions.
“Facebook announced the initial testing of Facebook Stories back in January, with users in Ireland being given access to the option, but now Facebook has confirmed that they’re expanding the test group for Facebook Stories to also include Chile, Vietnam and Greece – a combined audience of more than 64 million social media users.”
What it means for you: If you like this feature on Snapchat and Instagram, you’ll soon be able to do it on Facebook too.
What it means for brands: As Facebook continues to build out their features, brands can now be more selective about which platforms they want to play on based on desired targets. More options means more opportunities to make some awesome creative and reach the right people.