In the ever-evolving world of social media, our favorite platforms are constantly making updates.
Here are the top headlines that caught our eye this week.
“Now when Instagram users go to post to the feed, they’ll see a button for selecting multiple photos. Users can then edit up to 10 photos and videos individually or with a single filter on everything, choose their order, and tag friends in each. A single caption and location, as well as likes and comments, will apply to the whole post. For now, all the imagery must be in the square format.”
What it means for you: You now don’t have to choose just one photo to showcase your experiences. You can create a whole album! Ten images is just enough to show the highlights.
What it means for brands: Brands can get more creative about their Instagram posts, whether making a full album to showcase the different ways a product can be used or stringing together several photos to show a panoramic view, brands now have more options than one image or video without having to utilize a carousel ad.
“Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly.”
What it means for you: If you want to make your Insta more engaging, add emoji, but don’t go crazy.
What it means for brands: Don’t fall into the trap of using emoji that aren’t relevant. But if it works for your brand and your content, incorporate emoji wisely.
A few of our favorite stats:
- Having video content on pages can contribute to 157% increase in organic traffic from search engines.
- Product videos increase the likelihood of purchases by 85%
- Video reviews on product pages increase visitor session duration 340%
- Videos on product pages contribute to 127% increase in pages visited per shopping session.
What it means for you: If you have a side hustle, consider video as another way to sell your product.
What is means for brands: Whoa! These numbers are impressive! This is proof of a classic Marc Landsberg-ism “Show. Don’t tell.”
Read their stories and get inspired!
What it means for you: You probably use a lot of these brands, but there are probably a few in here for you to discover too. All of these companies are working to make your life easier and better.
What it means for brands: The common thread with all of these brands is that they have a clear brand purpose, and they bring that purpose to life in innovative and creative ways.
- AI Lenses for Facebook & Instagram
- More Customer Service Chatbots
- Paid Content Continues to Reign
- Priority on Business Features & Analytics
- Move Away from Automation
- Social Shopping & Instant Purchases
What it means for you: The platforms are getting more fun to use and interact with, and your experience will be more and more personalized.
What it means for brands: These changes are coming fast, and they’re opening up a lot of possibilities. It’s becoming more important to collaborate across internal teams to achieve organizational goals as the lines between technology, marketing, customer service, and operations blur.