Facebook is making some bold moves. Recent updates on both Facebook and Instagram are a clear indicator that the social giant is making a play to steal some of Snapchat’s thunder, claim their space as a video platform, and increase their original content production capabilities. Here are five articles that caught our eye this week.
“When you take a photo or video and tap the sticker icon, you’ll see geostickers at the top. No matter where you are in New York City or Jakarta, you’ll see a custom sticker for that city. You may see other stickers appear when you’re visiting select neighborhoods and landmarks — each one is designed to match the vibe of the location it represents.”
“The live streams of the games themselves will be on the MLS Facebook page, and will kick off with Atlanta United hosting the Chicago Fire on March 18 at 4 pm ET.”
“It’s up to you if you want to share your day with everyone you talk to in Messenger or just your closest friends and family. You can customize how you share by tapping the “more” icon and then choosing “Everyone Except” or “Custom”. If you share something to your day that you decide you want to take down, just tap the image at the top of your inbox, then tap the three dots at the bottom right hand corner of your image, and then select “Delete.”
“The app will serve as a hub for the 360 video and photo content posted to the site. Facebook boasts that there have been more than one million 360 videos posted to the site alongside more than 25 million 360 photos to date. At launch, the Facebook 360 app will be available only for the Gear VR mobile headset.”
“We found that people spend five times longer looking at video content than static content across both Facebook and Instagram. And on Instagram, we found that even a cinemagraph – an image which moves ever so slightly – can capture people’s attention for twice as long than a comparable static post.”
“In addition, the researchers also found that 360 video can increase people’s level of joy 1.4x more than standard video content.”