Snapchat – you’ve got some competition. Instagram’s new “Instagram Stories” now allows users to post in the 24-hour ephemeral cycle that Snapchat’s made famous. Here’s how it works: without showing up in your feed / permanent Instagram grid, you can record several pieces of content that will display in your 24-hour story. The top of […]
For the last few years, marketers have been telling brands that they need to become “publishers”. Rightly so, this is a daunting prospect, especially considering what the word “publisher” implies. When we think of publishers, we think of newspapers and books. There are over 1,000,000 books published in the US alone every year. The Washington […]
SOCIALDEVIANT attended the 2016 Cannes Lions International Festival of Creativity and gave a presentation on how to embrace the ephemeral web. Luckily, like most things, we have a very strong POV on the topic. We’ve all been talking about the ephemeral web for quite some time, but for many marketers, it simply feels […]
When we accomplish something together at SOCIALDEVIANT, whether it’s big or small, we often exclaim, “you killed it!” to show our appreciation for a job well done. This quick pat-on-the-back motivates us to continue bringing the best version of ourselves to our work at SOCIALDEVIANT. But what happens when we aren’t confident in our abilities? […]
If every action has an equal and opposite reaction, Facebook is in for a lot of attitude.
Soon, brands of almost any size will be able to tap into the mobile photo sharing app’s community with a suite of new self-serve ad products. How will this change the dynamic between brands and the platform’s most lucrative way to reach an audience: influencers?
The Art of Brand Storytelling — from conception to creation to experience — is changing at its core.
Experiencing the conference from both the perspective of a presenter and an attendee not only reinforced SOCIALDEVIANT’s philosophy and work, but also drove some clear learnings.
We started SOCIALDEVIANT three years ago with a simple premise: to be the world’s kindest company. Flat. Fast. Left/Right brained. Kind. Composed. The more we dug in, the more we realized that kindness was in fact an operating model.