Recently, SOCIALDEVIANT was the proud host of a SheSays Chicago panel at our West Loop office. This particular event focused on the importance of diligently defining, maintaining and building your own personal brand. Two DEVIANTS were featured on the panel. The office was buzzing. The ideas (and the drinks) were flowing. In short, it was awesome.
SheSays Chicago is the Midwest chapter of an award-winning organization that runs free mentorship and events for women in the creative and marketing industries. The evening of January 21 began with an hour of networking. Professional women from across the city met each other, chatted about their personal brands and shared stories from their careers. The mood was light, casual, energetic, and aspirational.
Next, people enjoyed a panel discussion on personal brand development. Audience members asked insightful questions and even responded to one another. With everyone so open to sharing and learning, it was truly a DEVIANT evening.
SOCIALDEVIANT’s Founder/CEO Marc Landsberg and Elisha-Rio Apilado, digital art director at SOCIALDEVIANT and creative owner of Appleavocado, were the two DEVIANTS on the panel. Marc urged the crowd to find their superpower, the one thing that they’re best at, and lean into it. “Your strengths don’t have to be unique,” Landsberg said, “they just have to be true.” Apilado, meanwhile, reminded listeners that everything about you defines your brand – including your name. So, it’s important to control your brand’s components. To keep your brand fresh and current, Apilado advised the audience to “Assess your brand every six months.” Overall, the event was the very definition of DEVIANT – supportive, collaborative, informative and kind.
Part of what makes Chicago such an incredible advertising city are the number of talented creatives in the market. SheSays is a great organization, an ally to creative women everywhere. SOCIALDEVIANT’s work holds a lot of thought leadership and the DEVIANTs are thought leaders themselves. While we love bringing novel ideas to our clients, it’s just as important for us to contribute to the innovative conversations around us as well. That’s why we were so grateful to host this fun event.