Columbia College

the story

Columbia College Chicago is a college geared for future creative pros, but they were having a hard time driving applications.

CCC already had an existing campaign, but it wasn’t reaching and resonating with their target. The ask? Figure out how to drive awareness among these creatives with a newly refreshed campaign, prior to the 2020 application period.

the output

Strategy Development

Creative Concepting

Media Strategy

Production and Execution