andré champagne

the story

Breaking out the bubbly is no longer just for big occasions, certainly not with a $6 bottle of “California Champagne” tailor-made for broke young adults. So we created a new brand campaign, “THE OFFICIAL BUBBS OF JUST BECAUSE,” celebrating the not-real-French, not-real-fancy essence of a sparkling beverage that barely needs a reason to be cracked open.

Executed primarily in vertical ads on Snapchat and Instagram, this work wasn’t just goofy, relatable fun between besties… it also featured a very sticky original song, and delivered the highest engagement André has seen in a paid social ad.